05 Mobile App Design Features That Improve User Retention
05 Mobile App Design Features That Improve User Retention
App Development
Introduction
Imagine the excitement of launching your mobile application and expecting sales and engagement from the get-go. You expect downloads to skyrocket, reviews to pour in, and consider yourself on top of the world. But suddenly you see downloads got slow, engagement decreases and what you were expecting doesn’t fall into place. We all know what’s the point of developing a mobile app if no one uses it. This is where the concept of user retention pops up. The skill of retaining first clickers is needed at this stage. Also practicing effective app retention strategies allows users to stay on your mobile app for a long time. In this blog, we will discuss 05 features that improve user retention.
Landing Page is crucial
Usually, app users get their first impression through your landing page. If your app’s landing page opens swiftly and brings the user straight to what he or she is looking for then it is excellent. However, if your landing page doesn’t open quickly and its navigation is a bit complex then that is where the problem occurs. There could be many variations but it’s vital that at this initial stage of app usage, the user gets it easy on how to benefit from the app and begin using it.
Feature availability
Features availability at the front increase the chance of user retention in mobile applications. It can be achieved through many ways, One is placing them at the front of your app or a maximum of one tap away. This feature availability also includes making icons bigger, clearer and more accessible.
Leverage in-App Messages
Include in-app messages such as surveys, popups, nano bars, slide-ins, etc, It makes it easy for companies to connect directly with their customers. Like push notifications, sending in-app messages to the users regarding deals, discounts, events, asking them to review your app, etc., will keep them engaged on the app.
Offer Rewards to Get Users
If possible, give people a discount in exchange for trying and spending time on your app. This is one of the popular mobile app retention strategies used by businesses. You can also include a refer-a-friend reward program or introduce a loyalty program for using your app. Different audiences will be lured by different rewards. Make sure that you conduct proper research and decide which offer is better for each type of audience.
Make It Easy for Customers to Resolve Issues
One of the crucial mobile app retention strategies is forcing users to do some hard work to get something. It is a big NO for users when they can’t get the help they need while using an app. Let’s understand this with an example. Suppose you have an eCommerce app for clothing. If your customers can’t reach you regarding product exchange, cancellation, etc, with a few steps, they’ll feel frustrated and may resolve to ditch your app.
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